Intent-Based Search Acquisition
Be the answer when buyers search for what you sell.
We run Google and Microsoft search ads on the terms your buyers type when they’re ready, and cut spend on searches that never convert.
Real intent. Tight keywords. Every click accounted for.
Search is where demand turns into customers.
Streaming TV, billboards and social create interest. Search is where that interest shows up, as someone typing your category, your city or your name into Google.
Intent-based search puts your ad in front of those people at that exact moment, and nobody else. Done well, it’s the channel with the clearest line from spend to revenue. Done badly, it’s where budgets quietly leak.
Intent
Budget on the searches closest to a purchase.
Match
Ads and landing pages that answer the exact search.
Control
Bids set around your cost per customer.
The process
How your search campaign is built.
Your keyword and intent map is approved by you before any budget is spent.
What they search
Keyword & Intent Research
We sort the searches in your market by what the person is trying to do: compare options, check a price or buy now. Budget goes to the terms closest to a purchase first, and we build a list of searches to exclude so you never pay for clicks that were never going to buy.
How it's organised
Campaign Structure
Keywords are grouped tightly by theme, each with its own ads and landing page, so the ad someone sees matches what they searched for. That lifts your Quality Score, lowers your cost per click and makes results easy to read.
Where they land
Ads & Landing Pages
We write ads that answer the search directly and send each click to the page most likely to convert it. If your site needs a better landing page, we flag it or build it, because great ads can’t fix a page that doesn’t convert.
What it costs
Bidding & Budget Control
We set bids around your cost per customer, not just the cost of a click, and review search terms, budgets and conversions every week. Money moves toward the keywords that produce customers and away from the ones that don’t.
Where it leads
Where search fits in.
Search is one of the channels we run for you. It captures the demand your streaming TV, billboard and social ads create.
01
We Make It
Search ads carry the same message and offer as your brand film, so every touchpoint says the same thing.
02
We Run It
Search captures people who saw your other ads and later look you up by name or category.
03
We Prove It
Leads, calls and sales from search are traced to the keyword and land in your monthly report.
Deliverables
What you get with search acquisition.
Everything needed to capture buyers at the moment they search.
Keyword & Intent Map
Your target searches grouped by buying intent, plus the exclusion list, approved by you before any budget is spent.
Search Campaigns
Tightly structured Google Ads and Microsoft Advertising campaigns, with ads written for each group of searches.
Landing Page Plan
The right page for every group of ads, with recommended fixes wherever your current pages lose conversions.
Search Results Report
Monthly numbers on leads, calls, sales and cost per customer, broken down by keyword and by campaign.
No budget is spent until you've approved the keyword and intent map.
“Money moves toward the keywords that produce customers, and away from the ones that don't.”
How we manage search
FAQ
Questions before you start.
Anything else, ask us on a strategy call. We’ll answer it before you commit to anything.
Which search engines do you advertise on?
Google Ads and Microsoft Advertising.
How do you stop wasted clicks?
We build a list of searches to exclude, so you don’t pay for clicks that were never going to buy, and we review search terms every week.
Do you work on landing pages too?
Yes. Each group of ads points to the page most likely to convert it. If your site needs a better page, we flag it or build it.
How do you set bids?
Around your cost per customer, not just the cost of a click. Budget moves toward the keywords that produce customers and away from the ones that don’t.
What will I see in my report?
Leads, calls, sales and cost per customer each month, broken down by keyword and by campaign.
Next step
Show up when buyers
are ready to act.
Book a strategy call. We’ll review what your buyers search for and where your current spend is leaking.