Digital Out-of-Home (DOOH) Networks
Motion ads on the screens your buyers pass every day.
We run your brand film on digital billboards in malls, at busy intersections and at gas stations, scheduled for the hours your buyers are there.
The right screen. The right street. The right hour.
Billboards that change with the time of day.
A printed billboard shows the same poster to everyone for a month, whether your buyers pass by or not. Digital out-of-home (DOOH) screens are bought programmatically, so your ad can run only on the screens near your customers and only at the hours they’re there.
You can change the message by location or time of day, pause screens that aren’t working and move the budget to the ones that are.
Where
Screens on the routes your buyers already travel.
When
Scheduled for the hours they’re actually there.
Lift
Store and site visits measured against people who didn’t pass.
The process
How your DOOH campaign is built.
Every screen, hour and message is approved by you before any budget is spent.
Where
Location Selection
We map where your buyers live, work, shop and commute, then choose screens along those routes: malls, intersections, gas stations and other high-traffic spots. Screens are picked for who passes them, not just how many people do.
When
Scheduling by Hour
Your ad runs at the hours that matter, like the morning commute, the lunchtime rush or weekend shopping, instead of around the clock. That keeps the budget on the moments your buyers are actually in front of the screen.
What they see
Creative for the Street
Billboard viewers get a few seconds and no sound. We cut your film into short, silent loops with one clear message and your brand on screen the whole time, and we can change that message by location or time of day.
What it moved
Foot Traffic & Lift
Where it applies, we measure how many people who passed your screens later visited your store or website, compared with people who didn’t. That shows whether the billboards moved buyers, not just how many cars drove by.
Where it leads
Where DOOH fits in.
Digital billboards are one of the channels we run for you. They reach buyers outside the home, while streaming TV and social reach them inside it.
01
We Make It
Your brand film is cut into short, silent loops sized for each billboard screen.
02
We Run It
DOOH runs alongside streaming TV, web and social, so the same story follows buyers from home to street.
03
We Prove It
Screen impressions and store visits from DOOH land in the same monthly report as every other channel.
Deliverables
What you get with DOOH networks.
From the screen map to the results, everything your billboard campaign needs.
Screen & Location Plan
The screens, neighbourhoods and routes your campaign will use, approved by you before any budget is spent.
Digital Billboard Placements
Your ad running on digital screens in malls, at intersections and at gas stations, bought programmatically.
Scheduled Creative
Short, silent versions of your film, set to run at the hours and locations where your buyers actually are.
DOOH Results Report
Monthly numbers on screens and impressions delivered, plus the store and website visits that followed.
No screen goes live until you've approved the location plan.
“Your ad runs near your customers, at the hours they're there.”
How we buy digital billboards
FAQ
Questions before you start.
Anything else, ask us on a strategy call. We’ll answer it before you commit to anything.
Where can my ad appear?
On digital screens in malls, at busy intersections, at gas stations and at other high-traffic spots along the routes your buyers use.
Does my ad run all day?
Only if that suits your buyers. We schedule by the hour, for moments like the morning commute, the lunchtime rush or weekend shopping.
Can the message change by location?
Yes. We can change the message by location or time of day, and pause screens that aren’t working so the budget moves to the ones that are.
What creative works on a billboard?
Short, silent loops with one clear message and your brand on screen the whole time. If we produce your film, we cut these loops from the same shoot.
How do you measure billboard results?
Where it applies, we compare store and website visits from people who passed your screens with people who didn’t. The results appear in your monthly report.
Next step
Be seen where
your buyers already are.
Book a strategy call. We’ll map where your buyers spend their day and show you the screens that reach them.