FAQ
Questions, answered.
Straight answers about how we plan, make, run and measure campaigns. Can’t find yours? Ask us on a strategy call.
General
About working with Omnivue
The basics: what we do, where we’re based and how a project starts.
What does Omnivue do?
We produce brand films and run them on streaming TV, digital billboards, web, search and social, then report on what each channel earned.
Do we have to use every service?
No. Hire us for one service or bring us in for all of them. The plan only includes what has a clear path to your buyer.
Where are you based?
Surrey, British Columbia, at 7404 King George Blvd #258.
How do we get started?
Book a strategy call. We’ll talk through your audience, your budget and the screens worth buying, and you’ll leave with a clear next step whether you work with us or not.
How will we know what our ads earned?
Every campaign reports into The Growth Ledger: one plain-English monthly report on spend, leads, sales and cost per customer.
Service
Strategy & Creative Direction
We plan your audience, channels, story and tracking up front, so the film and the media budget both have a clear job.
Which channels do you plan across?
Streaming TV, digital billboards, web display, search and paid social. The plan only includes the ones with a clear path to your buyer, and we explain why each one made the cut.
What if we already have a video?
We review it against the plan. If it fits the audience and the channels, we use it. If it doesn’t, we show you what’s missing before you spend money running it.
When is tracking set up?
Before launch. Conversion tracking, attribution and, where it applies, store-visit measurement are in place from day one, so your first report already shows what each channel brought in.
What do you need from us to get started?
Whatever you already have: past campaign results, sales data, your customer list if you keep one, and any brand material. The more we can see, the sharper the plan.
Do we approve the plan before production starts?
Yes. You review the written campaign plan and sign off on it before anything is filmed or bought.
Service
Programmatic CTV Placements
We place your brand film on Crave, Tubi, Pluto TV and other streaming apps, shown only to the households most likely to buy.
Which streaming apps can my ad run on?
Crave, Tubi, Pluto TV and other streaming apps your audience watches. Placements are bought programmatically across networks, so we’re not limited to one app at a time.
How is CTV different from regular TV advertising?
Traditional TV sells a time slot and everyone watching it. With CTV, each impression is bought for a household that matches your buyer profile, and you can see what that household did after watching.
What length should my CTV ad be?
Streaming ad breaks typically use 15- and 30-second spots. If we produce your brand film, we cut it to those lengths from the same shoot.
How do you stop people seeing my ad too often?
We set how often each household sees your ad and when it runs, then adjust during the campaign so the budget keeps reaching new viewers.
How will I know if CTV worked?
We connect ad views to what happened next: website visits, searches for your brand and, where it applies, store visits. Those results sit in your monthly report beside every other channel.
Service
Cinematic Brand Film Production
We script, shoot and edit broadcast-quality brand films, then cut them for streaming TV, billboards and social from the same shoot.
What does a brand film include?
Concept, script, pre-production, filming and post-production: editing, colour grading, sound design, music and captions. You get a hero film plus the cut-downs each channel needs.
Do we approve the script before filming?
Yes. You sign off on the script, key lines and shot list before a single day of filming is booked.
What versions do we get from one shoot?
Your hero film plus 15- and 30-second versions for streaming TV, silent loops for digital billboards and vertical edits for social.
Can the film run on your media channels?
That’s the point of it. The film is planned for streaming TV, digital billboards, web display and social, so it runs as one campaign.
How do we know which version worked?
Every cut is tracked separately, so your report shows which version and which channel drove the results.
Service
Digital Out-of-Home (DOOH) Networks
We run your brand film on digital billboards in malls, at busy intersections and at gas stations, scheduled for the hours your buyers are there.
Where can my ad appear?
On digital screens in malls, at busy intersections, at gas stations and at other high-traffic spots along the routes your buyers use.
Does my ad run all day?
Only if that suits your buyers. We schedule by the hour, for moments like the morning commute, the lunchtime rush or weekend shopping.
Can the message change by location?
Yes. We can change the message by location or time of day, and pause screens that aren’t working so the budget moves to the ones that are.
What creative works on a billboard?
Short, silent loops with one clear message and your brand on screen the whole time. If we produce your film, we cut these loops from the same shoot.
How do you measure billboard results?
Where it applies, we compare store and website visits from people who passed your screens with people who didn’t. The results appear in your monthly report.
Service
Targeted Web Display Routing
We show your ads on the websites and apps your buyers already read, and follow up with people who saw your TV spot or visited your site.
Who will see my display ads?
Audiences built from your buyer profile, your own customer and website data where you have it, and people who’ve already seen your ads on other screens.
How do you keep my ads off bad websites?
We use approved-site lists, block lists and brand-safety filters, and we review where your ads actually ran every month.
What ad formats do you create?
Banner, video and native ads in the sizes each site uses, designed from the same story as your brand film.
Will people feel followed by my ads?
We cap how often each person sees you and change the message as they move closer to buying, so they see the next step, not the same ad on repeat.
What does the display report show?
Monthly numbers on reach, clicks, site visits and conversions, plus a list of where your ads actually appeared.
Service
Intent-Based Search Acquisition
We run Google and Microsoft search ads on the terms your buyers type when they’re ready, and cut spend on searches that never convert.
Which search engines do you advertise on?
Google Ads and Microsoft Advertising.
How do you stop wasted clicks?
We build a list of searches to exclude, so you don’t pay for clicks that were never going to buy, and we review search terms every week.
Do you work on landing pages too?
Yes. Each group of ads points to the page most likely to convert it. If your site needs a better page, we flag it or build it.
How do you set bids?
Around your cost per customer, not just the cost of a click. Budget moves toward the keywords that produce customers and away from the ones that don’t.
What will I see in my report?
Leads, calls, sales and cost per customer each month, broken down by keyword and by campaign.
Service
Paid Social Demand Generation
We run paid campaigns on Meta, LinkedIn, TikTok and YouTube that put your brand film in front of new buyers and turn attention into leads.
Which platforms do you run ads on?
Meta, LinkedIn, TikTok and YouTube. We choose based on where your buyers spend their time.
Who do you target?
People who match your buyer profile, your customer list and lookalikes of people who already buy from you.
What creative do you use?
Your brand film cut into vertical, square and short formats, with a strong opening frame, captions for silent viewing and one clear next step.
How do you turn views into leads?
Viewers who showed real interest get a follow-up with a stronger offer, such as a quote, a booking or an instant lead form.
How do you measure success?
By cost per lead and cost per customer, not likes or follower counts. Leads and sales are traced to the ad and appear in your monthly report.
Service
Conversion-Engine Website Design
We design and build fast, clear websites and landing pages that turn the traffic from every channel into calls, bookings and sales.
Do you design and build the website?
Yes. We plan, design, write and build your website and landing pages.
Do you write the copy?
Yes. We write each page to answer the questions buyers have, in the order they have them.
Will the site work well on phones?
We build mobile-first and keep pages lean, so they load fast and are built to meet Google’s Core Web Vitals.
Can you build landing pages for our campaigns?
Yes. We build dedicated pages for your streaming TV, billboard, search and social campaigns, each matched to its ads.
How do we know the site is working?
Forms, calls and sales are tracked from launch and tied to the channel that sent each visitor. After launch, we test headlines, layouts and offers to lift conversions.
Service
The Growth Ledger
The Growth Ledger connects spend on every screen to the leads, sales and revenue it produced, in one plain-English monthly report.
What is the Growth Ledger?
One monthly report that connects spend on every channel to the leads, sales and revenue it produced.
Why not just use each ad platform's reports?
Each platform takes credit for the same sale, so the totals add up to more than you actually made. The Growth Ledger removes that double counting.
How is credit shared between channels?
With a multi-touch attribution model agreed with you upfront, so each channel gets credit for its real contribution instead of the last click taking it all.
What gets tracked?
Your website, calls and forms and, where it applies, store visits and sales data. Every lead and purchase is tagged with the channel and campaign that brought it.
What happens each month?
You get one plain-English report and a walk-through: what you spent, what it returned, what changed and what we recommend next.
Next step
Still have a question?
Ask us on a strategy call.
We’ll answer it before you commit to anything, and show you what a campaign for your buyers could look like.