The Growth Ledger
One report that shows what every ad dollar earned.
The Growth Ledger connects spend on every screen to the leads, sales and revenue it produced, in one plain-English monthly report.
Every dollar in. Every customer out. One ledger.
If you can't see the return, you can't grow it.
Most businesses get a separate report from every ad platform, each taking credit for the same sale. Add them up and your ads seem to have made more money than you did.
The Growth Ledger fixes that. It brings every channel into one view, removes the double counting and shows what each dollar actually returned, so budget decisions are based on revenue, not on whichever platform shouts loudest.
Track
Every lead and sale tagged to its source.
Attribute
Credit shared fairly across every touchpoint.
Decide
Budget moved by cost per customer, not clicks.
The process
How the Growth Ledger is built.
The tracking plan is approved by you and set up before any campaign launches.
What we track
Tracking Foundation
Before launch, we set up conversion tracking on your website, calls and forms and, where it applies, store visits and sales data. Every lead and purchase is tagged with the channel and campaign that brought it, so nothing is left to guesswork.
Who gets credit
Multi-Touch Attribution
Buyers rarely convert after one ad. They see a streaming TV spot, pass a billboard, click a search ad and then call. We share credit across each of those touches, so every channel gets credit for its real contribution instead of the last click taking it all.
What a customer costs
Customer Acquisition Cost
Spend is matched to the customers it produced, not just to clicks and leads. You see your cost per customer by channel and by campaign, and which way that number is moving, so you know where the next dollar should go.
What you decide next
Monthly Review
Every month you get one plain-English report and a walk-through: what you spent, what it returned, what changed and what we recommend next. No platform jargon and no vanity metrics, just the numbers that decide your budget.
Where it leads
Where the Ledger fits in.
The Growth Ledger is the Prove stage of every Omnivue campaign. It’s how we show that what we make and run actually pays off.
01
We Make It
Each version of your film is tracked, so you can see which creative is earning its keep.
02
We Run It
Every channel we run, from streaming TV to search, reports into the same ledger.
03
We Prove It
One monthly report shows spend, leads, sales and cost per customer across every channel.
Deliverables
What you get with the Growth Ledger.
One place to see what every channel spent and what it brought back.
Tracking Plan
The conversions, events and data sources we'll track, approved by you and set up before any campaign launches.
Unified Dashboard
One view of spend and results across every channel, instead of a separate login for each ad platform.
Attribution Model
A fair way of sharing credit across streaming TV, billboards, display, search and social, agreed with you upfront.
Monthly Growth Report
Spend, leads, sales, revenue and cost per customer by channel, with plain-English recommendations for next month.
Tracking is set up and approved before any campaign launches.
“Budget decisions based on revenue, not on whichever platform shouts loudest.”
Why we built the Growth Ledger
FAQ
Questions before you start.
Anything else, ask us on a strategy call. We’ll answer it before you commit to anything.
What is the Growth Ledger?
One monthly report that connects spend on every channel to the leads, sales and revenue it produced.
Why not just use each ad platform's reports?
Each platform takes credit for the same sale, so the totals add up to more than you actually made. The Growth Ledger removes that double counting.
How is credit shared between channels?
With a multi-touch attribution model agreed with you upfront, so each channel gets credit for its real contribution instead of the last click taking it all.
What gets tracked?
Your website, calls and forms and, where it applies, store visits and sales data. Every lead and purchase is tagged with the channel and campaign that brought it.
What happens each month?
You get one plain-English report and a walk-through: what you spent, what it returned, what changed and what we recommend next.
Next step
See what your marketing
actually earns.
Book a strategy call. We’ll look at how you measure results today and show you what a single ledger would reveal.