Paid Social Demand Generation
Social ads that build demand, not just likes.
We run paid campaigns on Meta, LinkedIn, TikTok and YouTube that put your brand film in front of new buyers and turn attention into leads.
Stop the scroll. Start the demand. Track the lead.
Most buyers don't search until they've seen you.
Search captures people who already know what they want. Paid social creates that demand in the first place. It puts your film in the feeds of people who match your buyer profile but have never heard of you, then follows up with the ones who watched.
Run properly, it fills the top of your funnel and makes every other channel cheaper, because more people already know your name when they search.
Reach
Your film in the feeds of buyers who don’t know you yet.
Engage
Formats and hooks built to stop the scroll.
Convert
Follow-ups that turn real interest into leads.
The process
How your social campaign is built.
Platforms, audiences and lookalikes are approved by you before any budget is spent.
Where they scroll
Platform & Audience Mix
We choose platforms by where your buyers spend time: Meta for broad consumer reach, LinkedIn for business buyers, TikTok and YouTube for video-first audiences. Audiences come from your buyer profile, your customer list and lookalikes of people who already buy from you.
What stops them
Scroll-Stopping Creative
Social ads get about a second to earn attention. We cut your brand film into vertical, square and short formats with a strong opening frame, captions for silent viewing and one clear next step, then test several versions to find what works.
What happens next
From Attention to Leads
Viewers are grouped by how much they watched and engaged. People who showed real interest get a follow-up with a stronger offer, such as a quote, a booking or an instant lead form, so attention turns into a conversation you can act on.
What we scale
Testing & Scaling
We test hooks, formats and audiences against each other, switch off what doesn’t work and put more budget behind what does. Every change is based on cost per lead and cost per customer, not likes or follower counts.
Where it leads
Where social fits in.
Paid social is one of the channels we run for you. It creates the demand that search and your website then capture.
01
We Make It
Your brand film is cut into vertical, square and short social formats, with captions built in.
02
We Run It
Social runs alongside streaming TV, billboards and search, so buyers keep meeting the same story.
03
We Prove It
Leads and sales from social are traced to the ad and land in the same monthly report as every channel.
Deliverables
What you get with paid social.
Everything needed to turn a scroll into a lead you can follow up.
Platform & Audience Plan
The platforms, audiences and lookalikes your campaign will use, approved by you before any budget is spent.
Social Ad Creative
Vertical, square and short versions of your film, with captions and hooks built for each platform's feed.
Lead Capture Setup
Follow-up sequences plus lead forms or landing pages that turn engaged viewers into real enquiries.
Social Results Report
Monthly numbers on reach, video views, leads, cost per lead and the sales those leads turned into.
Nothing runs until you've approved the platforms and audiences.
“Every change is based on cost per lead, not likes or follower counts.”
How we run paid social
FAQ
Questions before you start.
Anything else, ask us on a strategy call. We’ll answer it before you commit to anything.
Which platforms do you run ads on?
Meta, LinkedIn, TikTok and YouTube. We choose based on where your buyers spend their time.
Who do you target?
People who match your buyer profile, your customer list and lookalikes of people who already buy from you.
What creative do you use?
Your brand film cut into vertical, square and short formats, with a strong opening frame, captions for silent viewing and one clear next step.
How do you turn views into leads?
Viewers who showed real interest get a follow-up with a stronger offer, such as a quote, a booking or an instant lead form.
How do you measure success?
By cost per lead and cost per customer, not likes or follower counts. Leads and sales are traced to the ad and appear in your monthly report.
Next step
Turn attention into
demand you can measure.
Book a strategy call. We’ll show you where your buyers scroll and what it would take to reach them there.