Programmatic CTV Placements
Your ad on the TV shows your buyers already stream.
We place your brand film on Crave, Tubi, Pluto TV and other streaming apps, shown only to the households most likely to buy.
Streaming TV. Targeted by household. Measured like digital.
TV reach without paying for every viewer.
Traditional TV sells you a time slot and everyone watching it. Connected TV (CTV) works differently. Your ad still plays full-screen in the living room, but each impression is bought programmatically and aimed at a specific household.
You pay to reach people who match your buyer profile, not everyone who happened to tune in, and you can see what they did after they watched.
Target
Households that match your buyer, not a time slot.
Place
Ad breaks inside the streaming apps they watch.
Measure
Site and store visits tied back to every view.
The process
How your CTV campaign is built.
Each step is set out in your targeting plan and approved before any budget is spent.
Who sees it
Audience Definition
We start from the buyer profile agreed in strategy: income range, household makeup, location and interests. Those signals become your targeting, so the budget goes to households that look like your customers rather than a broad group like “adults 25 to 54.”
Where it runs
Platform & Placement
We buy placements across the streaming apps your audience actually watches, including Crave, Tubi and Pluto TV, through programmatic exchanges instead of one network at a time. Your ad runs in the ad breaks of shows and films, not in a banner beside them.
How often
Frequency & Timing
Too few views and nobody remembers you. Too many and you pay to reach people who already have. We set how often each household sees your ad and when it runs, then adjust as results come in so the budget keeps finding new viewers.
What it earned
Measurement Beyond the Screen
TV has always been hard to measure. With CTV, we connect ad views to what happened next: visits to your website, searches for your brand and, where it applies, store visits. Those results sit in your monthly report beside every other channel.
Where it leads
Where CTV fits in.
CTV is one of the channels we run for you. It works best alongside the film we make for it and the reporting that proves what it earned.
01
We Make It
Your brand film is cut to the lengths streaming ad breaks use, typically 15 and 30 seconds.
02
We Run It
CTV runs alongside billboards, web and social, so people who saw your TV ad see you again elsewhere.
03
We Prove It
Views, site visits and store visits from CTV land in the same monthly report as every other channel.
Deliverables
What you get with CTV placements.
Four pieces that take your film from the edit suite to the living room, and prove what it did there.
Audience & Targeting Plan
The household profile, locations and interests your ads are aimed at, approved by you before any budget is spent.
Streaming Placements
Your ad running in the ad breaks of the streaming apps your audience uses, bought programmatically across networks.
Frequency Controls
Limits on how often each household sees your ad, adjusted during the campaign to keep reach high and repeats low.
CTV Results Report
Monthly numbers on households reached, completed views and the website and store visits that followed.
Nothing runs until you've approved the audience and targeting plan.
“You pay to reach people who match your buyer, not everyone who tuned in.”
How we buy streaming TV
FAQ
Questions before you start.
Anything else, ask us on a strategy call. We’ll answer it before you commit to anything.
Which streaming apps can my ad run on?
Crave, Tubi, Pluto TV and other streaming apps your audience watches. Placements are bought programmatically across networks, so we’re not limited to one app at a time.
How is CTV different from regular TV advertising?
Traditional TV sells a time slot and everyone watching it. With CTV, each impression is bought for a household that matches your buyer profile, and you can see what that household did after watching.
What length should my CTV ad be?
Streaming ad breaks typically use 15- and 30-second spots. If we produce your brand film, we cut it to those lengths from the same shoot.
How do you stop people seeing my ad too often?
We set how often each household sees your ad and when it runs, then adjust during the campaign so the budget keeps reaching new viewers.
How will I know if CTV worked?
We connect ad views to what happened next: website visits, searches for your brand and, where it applies, store visits. Those results sit in your monthly report beside every other channel.
Next step
Put your brand on
the biggest screen in the house.
Book a strategy call. We’ll look at your audience and show you what a CTV campaign could reach.